“Sweet Factory” is a long established worldwide confectionery “pick & mix” brand trading circa 350 stores across 18 countries via individual master licensees.

The UK is a particularly competitive, price sensitive retail environment and the mission has been to grow the brand and increase market share / sales.

My role as MD has been very much a hands on one touching all areas of the business.

Notable Achievements

12% like for like sales growth achieved by the introduction of a broader product range, an emphasis on healthy options, bespoke gifting plus improved impulse merchandising. Average sale increase of circa 7%

5% margin improvement achieved by the introduction of tighter shop floor controls and the re-negotiation of prices and payment terms from suppliers

Market share potential increased significantly by the development of Sweet Factory branded pre-packaged sweets opening the way for new trading opportunities via non staffed concessions within established retail environments, Top Shop and British Home Stores for example

Creation of new income stream via sub licensing. Food court operator “Comcatco” rolling out units across their growing number of UK wide food courts

Updating of brand including new unitry and logo designs, labelling, uniforms, lighting and effects and the introduction of strong emotive graphics.

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